Narratives of Indianness
What does Indianness truly consist of? It’s not just a matter of geography or history but something far more fluid, vibrant, and deeply rooted in culture and tradition. Indianness isn’t confined to a single definition; it’s a living, breathing concept shaped by centuries of shared influences, values, and artistry. It extends beyond national identity, manifesting in the way we live, create, and connect. This ever-evolving cultural tapestry is intricate, diverse, and endlessly fascinating.
At the heart of this identity lies a dynamic exchange of ideas—stories imagined and reimagined, traditions honored and reinvented. From the expertise of countless craft communities to the organic evolution of materials and techniques, Indianness is a symphony of textures, colors, and philosophies. It’s a rich mosaic where every element, no matter how distinct, finds a way to harmonize. These poetic narratives shape design, celebrating diversity while embracing transformation, answering the age-old question: What makes Indianness so compelling?
For PRJA, design is beyond aesthetics and functionality, it’s the cultural narratives that emerge with it. Our philosophy is deeply rooted in the legacies of our forebears, yet constantly evolving through fresh perspectives. Before PRJA could take shape, it had to be envisioned—a bold reconnecting of India’s design heritage, reinterpreted for the contemporary world. To capture the essence of Indianness, we dive deep into the craft ecosystems embedded, some born, travelled from across oceans yet weaving mysteriously into the fabric of the cultures. Through an ever-continuous cycle of learning, designing, and sharing, we collaborate with local and global design thinkers, refining a vocabulary that speaks to both tradition and innovation. The journey of Indianness is one of fluidity and reinvention, and we are here to celebrate and shape its next chapter.
